Kerry Logistics is launching a global corporate re-branding to reflect the company's new identity of "openness, integrity, a deep-rooted culture and its commitment and aspiration to excellence," a company statement said.

Kerry said the new look comes in a response to the changing operational environment in which the company now finds itself.

"The re-branding is a statement that we have changed to reflect the new realities of the marketplace. The changes will enable us to grow as a company and be better able to support our customers and partners to succeed in China, Asia and beyond," said Emily Kwan, head of corporate communications.

The new logo is designed in orange and grey and to denote a "unified, modern and progressive international company," it said. The phased, re-branding roll out worldwide will see the new signage on buildings, vehicles, uniforms and websites.